M.H.A. Capstone Projects

2012

Charles Cole Memorial Hospital

Devise a re-branding strategy for CCMH: analyze existing brand, identify gaps, and suggest appropriate marketing outlets/program scope for improved communication with community/hospital stakeholders.

Lehigh Valley Physician Group

Analyze existing current industry physician compensation models to determine optimal alignment with changing re-imbursement structure. Propose pilot test of “best-practices” re-imbursement model.

The Meadows, Universal Community Behavioral Health, Inc.

Examine best practices for seamless EMR adoption within behavioral health industry. Work with organization’s proposed EMR vendor to devise implementation plan for new system, determine cost/benefit analysis mechanism, and outline project execution processes.

Susquehanna Health

Examine industry best practices to determine features for “Patient Portal”. Link portal’s design/adoption to health system, ensure integration with existing EMR, and recommend an implementation/execution plan.