Duarte B. Morais

Associate Professor

dmorais@psu.edu

801B Ford Building

Phone: 814-865-5614

Fax: 814-867-1751

www.personal.psu.edu/dim3

Ph.D. from Clemson University

Current Research Interests

Relationship marketing; Sustainable tourism; Gender, ethnicity and power

Recent Courses Taught

Tourism and Leisure Behavior; Marketing of Recreation Services; Tourism Foundations

Selected Publications

Morais, D. B., Lee, J., Hou, J.-S., Lin, C.-H., Chick, G., & Yarnal, C. M.  (in press). Heritage tourism in Taiwan’s Desinicized nationalism. PASOS: Revista de Turismo y Patrimonio Cultural.

Lin, C.-H., & Morais, D. B.  (in press). Transactional and relational patronizing intentions.  Annals of Tourism Research.

Wang, Y., Morais, D. B., & Buzinde, C.  (in press).  American media representations of China’s traditions and modernity. Tourism, Culture and Communication.

Bandyopadhyay, R., Morais, D. B., & Chick, G.  (2008).  Religion and identity in India’s heritage tourism. Annals of Tourism Research, 35, 790-808.

Morais, D. B., Kerstetter, D., & Yarnal, C.  (2006).  The love triangle: Loyal relationships among providers, customers, and their friends.  Journal of Travel Research 44, 379-386.

Nyaupane, G., Morais, D. B., & Dowler, L.  (2005). The role of community involvement and number and type of visitors on tourism impacts: A controlled comparison of Annapurna, Nepal and Northwest Yunnan, China.  Tourism Management, 31, 540-555.

Bandyopadhyay, R., & Morais, D. B. (2005). Representative dissonance: India’s self and Western representations. Annals of Tourism Research, 32, 1006-1021.

Morais, D. B., Dorsch, M. J., & Backman, S. J. (2004). Can tourism providers buy their customers’ loyalty? Examining the influence of customer-provider investments on loyalty. Journal of Travel Research, 42, 235-243.