Duarte B. Morais

Associate Professor

dmorais@psu.edu

801B Ford Building

Phone: 814-865-5614

Fax: 814-867-1751

www.personal.psu.edu/dim3

Ph. D. from Clemson University

Current Research Interests

Relationship marketing; Sustainable tourism; Gender, ethnicity and power

Recent Courses Taught

Tourism and Leisure Behavior; Marketing of Recreation Services; Tourism Foundations

Recent Publications

Nyaupane, G., Morais, D. B., & Dowler, L. (2005). The role of community involvement and number/type of visitors on tourism impacts: A controlled comparison of Annapurna, Nepal and Northwest Yunnan, China. Tourism Management, 31(3), 540-555.

Morais, D. B., Dong, E., & Yang, G. (2005). The ethnic tourism expansion cycle: The case of Yunnan Province, China. Asia Pacific Journal of Tourism Research, 11(2), 189-204.

Morais, D. B., Kerstetter, D., & Yarnal, C. (2006). The love triangle: Loyal relationships among providers, customers, and their friends. Journal of Travel Research 44(4), 379-386.

Hou, J.-S., Lin, C.-H., & Morais, D. B. (2006). Antecedents of attachment to a cultural tourism destination: The case of Hakka and non-Hakka Taiwanese visitors to Pei-Pu, Taiwan. Journal of Travel Research, 44(4), 407-417.

Selected Publications

Bandyopadhyay, R., & Morais, D. B. (2005). Representative dissonance: India’s self and Western representations. Annals of Tourism Research, 32(4), 1006-1021.

Morais, D. B., Dorsch, M. J., & Backman, S. J. (2005). Building loyal relationships between customers and providers: A focus on resource investments. Journal of Travel and Tourism Marketing, 18(1), 49-57.

Morais, D. B., Dorsch, M. J., & Backman, S. J. (2004). Can tourism providers buy their customers’ loyalty? Examining the influence of customer-provider investments on loyalty. Journal of Travel Research, 42(3), 235-243.