Duarte B. Morais
Associate Professor
801B Ford Building
Phone: 814-865-5614
Fax: 814-867-1751
Ph.D. from Clemson University
Current Research Interests
Relationship marketing; Sustainable tourism; Gender, ethnicity and power
Recent Courses Taught
Tourism and Leisure Behavior; Marketing of Recreation Services; Tourism Foundations
Selected Publications
Morais, D. B., Lee, J., Hou, J.-S., Lin, C.-H., Chick, G., & Yarnal, C. M. (in press). Heritage tourism in Taiwan’s Desinicized nationalism. PASOS: Revista de Turismo y Patrimonio Cultural.
Lin, C.-H., & Morais, D. B. (in press). Transactional and relational patronizing intentions. Annals of Tourism Research.
Wang, Y., Morais, D. B., & Buzinde, C. (in press). American media representations of China’s traditions and modernity. Tourism, Culture and Communication.
Bandyopadhyay, R., Morais, D. B., & Chick, G. (2008). Religion and identity in India’s heritage tourism. Annals of Tourism Research, 35, 790-808.
Morais, D. B., Kerstetter, D., & Yarnal, C. (2006). The love triangle: Loyal relationships among providers, customers, and their friends. Journal of Travel Research 44, 379-386.
Nyaupane, G., Morais, D. B., & Dowler, L. (2005). The role of community involvement and number and type of visitors on tourism impacts: A controlled comparison of Annapurna, Nepal and Northwest Yunnan, China. Tourism Management, 31, 540-555.
Bandyopadhyay, R., & Morais, D. B. (2005). Representative dissonance: India’s self and Western representations. Annals of Tourism Research, 32, 1006-1021.
Morais, D. B., Dorsch, M. J., & Backman, S. J. (2004). Can tourism providers buy their customers’ loyalty? Examining the influence of customer-provider investments on loyalty. Journal of Travel Research, 42, 235-243.