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Undergraduate Syllabi

Graduate Syllabi

Brian Cliette

SHM responds to social media's growing influence in hospitality industry

SHM understands the impact Facebook “likes” and Twitter “retweets” can have on a brand. That’s why the school hired Brian Cliette, social media and hospitality guru, to teach Social Media Marketing and Management for Travel and Hospitality Professionals, a new course that will be offered in the spring.