Courses and Syllabi
Academic Guides (Student Handbooks)
SHM responds to social media's growing influence in hospitality industry
SHM understands the impact Facebook “likes” and Twitter “retweets” can have on a brand. That’s why the school hired Brian Cliette, social media and hospitality guru, to teach Social Media Marketing and Management for Travel and Hospitality Professionals, a new course that will be offered in the spring.