David Cranage
Associate Professor of Hospitality Management
Contact Information
218 Mateer Building
School of Hospitality Management
Pennsylvania State University
University Park, PA 16802
(814) 863-0296
Fax: (814) 863-4257
http://www.personal.psu.edu/faculty/d/a/dac2/
Specialization
Marketing-Consumer Behavior-Empowering the Customer, Informed Choice, Customer Loyalty
Current Research
Pre-emptive strategies to buffer the effects of service failures, and increase customer loyalty
Empowerment
Informed choice