Publications: Lu Zhang

Publications in Press

Jansen, B., Zhang, L. & Mattila, A (2011). Notice of Acceptance "Investigating Brand Knowledge of Web Search Engines: User Reactions to Search Engines Logos", Networking and Electronic Commerce Journal

Zhang, L. Jansen, B. & Mattila, (2011). A. Notice of Acceptance “A Branding Model for Web Search Engines”, International Journal of Internet Marketing and Advertising

Conference Presentations

A longitudinal assessment of consumer satisfaction: The effect on repurchase intentions – poster, Graduate Conference 2009 Las Vegas

Become a fan: A conceptual model for social media marketing – presentation, Graduate Conference 2011 Houston

Effects of emotional text on online customer service chat - presentation, Graduate Conference 2011 Houston

Design of a restaurant kiosk interface - poster, Graduate Conference 2011 Houston