Undergraduate Program Goals

The School of Hospitality Management outlines specific goals for its students. On completion of the undergraduate degree from the Hospitality Management (HM) program, students should possess the skills below.

Analytical, Critical, and Strategic Thinking Skills

Students should be able to:

  • Engage in critical analysis and creative thinking
  • Apply the basic principles of analytical thinking and problem solving when examining hospitality management issues
  • Analyze trends and organizational data and develop business strategies for the hospitality industry
  • Collect and evaluate information to make sound decisions
  • Demonstrate the ability to integrate concepts and theories across functional business domains (e.g. Finance, Marketing, Human Resources, Operations, etc.)

Substantive Content Knowledge

Students should be able to:

  • Demonstrate the knowledge, skills, and attitudes to function effectively in a diverse and global organizational environment
  • Demonstrate proficiency in the application of selected technology
  • Synthesize and evaluate core concepts in the areas of hospitality accounting, finance, human resources, marketing, operations, and quantitative methods

Leadership, Communication, Interpersonal, and Social Skills

Students should be able to:

  • Demonstrate personal and professional standards for ethical decision-making and social behavior
  • Evaluate personal and professional goals and development based on perceived strengths and potential for life-long learning
  • Demonstrate the ability to read, listen, and clearly express themselves using written, oral, visual, and quantitative methods to communicate effectively with superiors, coworkers, customers, and members of the community
  • Demonstrate leadership, teamwork, and interpersonal skills needed for managing diverse and global hospitality operations


The School of Hospitality Management uses multiple measures to assess how well we are meeting our program goals, including:

  • Job placement data – The School enrolls an average of roughly 700 undergraduate students, and more than 200 graduate each year. Our graduates consistently achieve more than 90 percent placement in hospitality management jobs at jobs. In spring 2014, the job placement rate was 93 percent.
  • Student Ratings of Teaching Effectiveness are collected for every course every semester and allow us to continuously evaluate and upgrade our classes.
  • A “graduating senior” survey collects data on student attitudes about their preparation for the industry and their satisfaction with the program. 86 percent of graduates in Spring 2014 indicated they were very satisfied or moderately satisfied with their experience in the School.
  • Alumni Feedback – We engage in frequent alumni roundtables and discussions to discuss curriculum and delivery. In a survey of recent SHM alumni conducted this year, respondents indicated that the program had effectively prepared them in each of the categories listed above.